The Future of Nonprofits

Innovation is one of those words that is overused and misunderstood. It is slapped on a product, an advertisement and idea in order to convince us that something really is different and better. It isn't just new it is "INNOVATIVE." It just makes you want more.

When innovation is understood and encouraged it can become an unending well of ideas.

So every know and then I pick a book to blog about. The next book that has caught my attention is "The Future of Nonprofits: Innovate and Thrive in the Digital Age." David J. Neff and Randal C. Moss offer insight into innovation within a nonprofit, but more importantly the offer a structure to make it real.

Here is a short video as a taste of what is in the book.

What I learned at 11ntc

General learning

Integrated communications – many are still struggling with how to many the multiple channels we communicate in. The key is to start with a focus and goals, get the content, then work on distribution.

Sessions

Keynote – Dan Heath author of Switch

·      To make change happen you have to direct the rider, motivate the elephant and shape the path:

o   Direct the Rider – understanding strategy doesn’t mean you know what to do to make it happen. Look for the successes and build off of those. We spend too much time thinking about our failures. In life there will always be a number of need

o   Motivate the Elephant – change is sparked by feeling, not information. We think it goes analyze, think, change but it might be see, feel, change. You need to have the desire to change, not just the idea.

o   Shape the path – Make it easy for change to happen. Remove the barriers and create an environment where failure is part of the process.

Small org doesn’t equal small tech – presented this session, but as always learned things.

• Importance of getting focus of technology conversation away from technology: tips-get outside views, form advisory board
• Relying on tech vendors is challenging when you don’t know the technical questions to ask
• Build vs buy conversation is really less pertinent when there are so many buy options with flexibility to build
• Not only are we moving from capital tech purchases to operations expense, we have stopped buying only tech (tools) and started buying ways to run our work (solutions).

Segmenting communications – all about how to do predictive versus regression segmenting

• Sending email to everyone tells an audience that you don’t know anything about them and they stop listening. Messages focused on my interests keep me engaged.
• Just because an email is free doesn’t mean everyone has to get every email, make it matter to that person.
• Segment on RFN – Recent time, frequency and amount of donation.
• Focus on medians when analyzing, not averages. Averages get skewed too easily.
• Content should be dynamic for everyone.

Network Neutrality Keynote – Not too much to say about this one… Fascinating topic with potential for deep impact.

Storyteller kit – ideas and structure to build storytelling.

• Create a safe place before starting an interview (put the camera down, ease into it, prepare the person)
• In a story don’t forget to provide an action
• Content strategy – purposeful, measurable, sustainable. Steps= prioritize audience, what do THEY want, leverage themes, concise message
• Get it all out at once. Even if a story is too long to publish, write it all down. Then you can go back and break it up.
• In stories, write how you would speak
• Write the stories that you cant wait to tell people
• Use pen & paper to transcribe, writing gives physical form to thoughts and is easier to transcribe. (and might be less of a distraction than tech)
• Don’t approach a story as a job, approach it as a chance to really learn about a person through conversation (genuine interest breaks barriers)
• Attention to detail makes a great story. What captures your attention? Not just another formula story
• Storytelling is personal. Make it personal. The reason why you write, connection to yourself and audience.

Hyperlocal session:

• Preventobesity.net has health issue searches at a hyper local level, cool stuff
• o   Also allows parents to find each to work on an issue, like school lunches
• Inform people about what you are doing at the zip code level, makes for a real connection to individuals
• @myimpact is a pretty cool tool, you can track your own impact and share it

Location Based Systems (LBS)

• Most are still new, not widely used beyond techies and aren’t ready\well suited for nonprofits.
• Creative ideas are starting though, like:  Creating scavenger hunts in scvngr, Leaving tips in Foursquare at locations related to your cause, Getting business to donate per checkin, Replacing rewards cards with LBS
• Facebook places is not well adopted yet, even though it is part of Facebook. Although the panel did recommend looking at combining places with your page if you have a physical location, many of the initial concerns have been addressed, but there are still some sacrifices.
• It may take two more years before LBS is really mainstream and ready for cause marketing, but it will be better to experiment before then.
• Mentioned possibility of LBS building ability for a business to add a button to their location checkin page to suggest donating to a related cause.

Failure – session about learning from failure

• ·      Lots of sharing of failures, which in itself is a learning. Sharing our challenges shows our openness and honesty, and how we recovered shows our strength.
• ·      Planning for failure means thinking through when failure is ok. Network crashing or database loss are not acceptable failures. But pilots in social media, processes, new web tools, etc should allow for failure at an acceptable checkpoint.
• ·      A culture has to be built that expects some failure in order to allow experimentation and growth.

Tidbits:

-use a separate app to manage personal & professional networks

Heart and Soul Grant Opportunity!

Sharing an interesting opportunity! Good luck!

How often does your organization step back and remember your mission? Sure, you know what your mission is, but how often do you refine the sense of mission that exists in the hearts of your staff, board members and supporters?

This year's Heart & Soul grant program, put on by the CTK Foundation, is designed to do just that.

To win, you have to channel your creativity to write an original four- to eight-line poem or stanza that reflects the work or mission of your nonprofit. No poets on staff? Ask your supporters to write a poem for you.

The 1st place winner will receive $10,000 and will have their submission turned into a song to be used in public education or awareness. The song will be written and recorded by songwriter Bill Dillon -- who was recently exonerated after 27 years in prison thanks toInnocence Project of Florida -- and produced by Jim Tullio of Butcher Boy Studios. The contest is open to all nonprofits in the United States, Canada and the UK.

The winning nonprofits will receive one of the following awards:

• 1st place award is the song, plus a cash grant of $10,000 (US) or it's value in foreign currency
• 2nd place award is a cash grant of $5,000 (US) or it's value in foreign currency
• The 2011 Blogger's Choice Award, where a randomly selected blogger participating in spreading the word among nonprofits about the H&S Grant Award Program will choose a nonprofit applicant to receive a $1,000 cash grant or it's value in foreign currency
• 2 steel-stringed guitars, signed by all members of Los Lonely Boys (which you can auction for fund-raising)
• Up to 20 technology grants, valued at $10,000, to nonprofits that indicate an interest

There is a quick turnaround on these grants. You must submit an application by midnight on March 28, 2011, and you'll be notified if you've won on April 10. Visit www.communitytech.net to apply.

Follow the effort on Twitter at #ctkgrant.

The NTC, Accidental Techies and Me

"Oh, you work in IT, you must know everything about IT."

Wrong, my degree is in Finance. I got involved in IT because as the Finance Director at a small YMCA, I was in charge of IT by default. I am an Accidental Techie.

"Steve, you are an NPTech RockStar."

Wrong, by circumstance, determination and some luck I have been able to meet many great NPTech staff (including numerous awesome YMCA tech people) and have learned vast amounts from them. Therefore I am an Accidental NPTech RockStar of sorts.

Recently I have heard so many debates about whether it is time to retire the term "Accidental Techie" or if the NTEN NTC is worth attending and each time it is like someone is stealing part of who I am.

Accidental techie is just a great way to describe how some of us got our start in tech. It shouldn't be used as an excuse or something to hide behind. It should just be an easy way to say that I have learned from experience and trial by fire, so if I sometimes say something wrong it isn't because I am dumb, it is just what I know. And the fear of people finding out that you don't know everything keeps you quiet, you don't ask questions, you don't always exude confidence. But knowing that others are accidental techies creates a more open environment and breaks down the barriers to asking the "dumb" questions.

This is what I love about the NTC by NTEN.  They have built a community around Nonprofit Technology that allows you to ask the "dumb" questions and find the people similar to you. That is a big reason why I have gone every year to the NTC for the last six (or seven, bad memory) years.  I was that Accidental Techie. I was that person in the back row scared to ask my "dumb" question and hesitant to meet the "rockstars."

Beyond that there are even more reasons:

1. Awesome NPTech people
2. Great breakout sessions
3. Focused on Nonprofits
4. NTEN STAFF! If you talk to them, they listen, they change, they react. Provide Feedback, get involved in the planning process.
5. Awesome NPTech people
6. Flexibility to make the conference your own unique experience. NTC is what you make it. Between numerous sessions, affinity groups and private meetings through myntc you can get what you want.

The NTEN NTC has been and will be an event I look forward to.  My first years, I saw a few things that I wanted to see change or grow. So instead of not coming back, I talked to NTEN and shared constructive feedback. Then I pushed for what I believed in and provided a plan of how it could work and volunteered to be a part of it.

I apologize in advance for the following rant.

So there is talk and chatter about NPTech Rockstars sticking together and the community is forming cliques. This just grinds my gears. These rockstars are people too, they have the right to spend time with their friends, catch up with their regular crowd. But at the same time, I GUARANTEE that if you were to walk up to any of them and ask a question, they would help. 

The NPTech RockStars are RockStars because they care! They are not in it for fame and fortune. They want to help. Yes, they may need to rush to the next session or have lots to do, but I am sure they will make every effort to get back to you.  Or better yet, these RockStars are great Network builders.  They can always recommend that perfect person you should talk to that has done it already in a similar org.

I say, stop focusing on whether the ROCKSTARS are paying attention to you and make your own connections, become your own ROCKSTAR. Spend time before the NTEN conference figuring out what key topics you want to have an in depth conversation about, what key question about a big pain point you want answered and who you want to meet. Then make it happen BEFORE the conference. Connect on Twitter, NTEN Affinity Groups, MYNTC or MySpace (oh wait, noone uses that).  If you don't know who you should meet, then contact the RockStars before the conference and ask who would be good to talk to.

So to end my rant. I say that NTEN is FULL of AWESOME people and I am humbled by the dedication, expertise and willingness to give back.

Surf the crowd or create a mob? (Part 8 of 11 NetNon series)

“The inmates are running the asylum.”

“We know what our audiences want.”

“We have been doing this for 20 years.”

“We need to control the quality and protect the brand.”

“Crowds are one spark short of a mob.”

Can’t you just hear the conversation now, you just asked leadership if they would allow you to crowdsource your next campaign. Yikes.

The conclusion to Chapter 8 in the Networked Nonprofit says it like this:

‘Some critics may sneer at what they believe to be amateurs bumbling around in territory formerly the reserve of professionals. And organizations are still ultimately responsible for how their efforts unfold.

But at its best, crowdsourcing is a marriage between professionals and volunteers who have the goodwill and passion to work together to benefit an entire community. Leveraging crowds  is an important and inexpensive way to lift the oppressive weight that so many staffers feel on their shoulders. And by microplanning, organizations can reduce the risk and fear that traditional planning processes create and enable more people to participate in more meaningful ways for social change.’

The book does a great job providing real examples with real results, plus very actionable steps to make this reality.

The part I really clicked with is the microplanning.  “Microplanning is an iterative process of small experiments that lets organizations change, scale, or scrap them easily, quickly and inexpensively.”

So instead of long drawn out plans, with lots of research, steps, stats, industry standards and time spent coming up with one awesome plan, you just start with small ones and see what works. Then build from there.

As you run these small tests you learn about your audience\crowds. You learn to plan your goals, the actions the crowd will take, who to target and what you will do with the crowd input.

"The inmates wont run the asylum, but they may tell you what to improve."

"You may know what your audience wanted yesterday, but they change."

"We have been doing it right for 16 out of the 20 years, not so much in the last 4."

"You can’t control the brand and quality doesn’t matter if noone cares about it."

"Crowds will teach you to be a better organization and yes there may be a mob out there."

I am going to share my thoughts about the book "The Networked Nonprofit" by Beth Kanter and Allison Fine over 11 posts, this was part 8 (one for each chapter).  But rather than just tell you what the chapter is about, I am going to share what I learned from it, any reactions and extra thoughts that I would add.  However the big caution I have with this, is that I am just not as smart and experienced as Beth and Allison, so you should probably just buy the book.

2011 NTC Preview: 6 Steps to Refocus Your Small Org Tech Strategy

OK, so far this year it has been tough to find time to blog. Sorry to both of my readers. But I did find some spare time to write an article that may be my best ever.

6 Steps to Refocus Your Small Org Tech Strategy

For years my friend, John Merritt from the San Diego YMCA, have been talking about IT Alignment. And for the same number of years we have worked at our YMCAs to try to make it a reality. But we both come from Large organizations. So whenever we present the audience always jumps in and says things like, "yeah that is easy for the big guys," "must be nice to have an IT team," "I'd like to have their problems..." and it goes on and on.

And the whole time the small orgs are saying those things, I am thinking that I wish I had their problems. So anyway that is what sorta drove me to really think about small orgs. So instead of a new blog post, please go read this one on the NTEN blog. And it would be great to argue this point in person at the 2011 NTEN Nonprofit Technology Conference, I will be there presenting a session on this topic. But the exciting part of the session is that a small org is on the panel. That org is knee deep in making the very IT alignment changes that I love. It will be awesome to have a real example there.

Anyways, I welcome your comments on the NTEN blog.

Making Nonprofit Orgs Simpler (Part 7 of 11 NetNon series)

“A common refrain within nonprofit organizations and by nonprofit staffers is, ‘how can I make my life simpler when I have so much to do?” The answer is, well, simple: You have too much to do because you do too much.

Organizations and people do too much when they work within systems that are too complicated.’

This is a great excerpt from chapter 7 of The Networked Nonprofit. It continues with:

‘Simplicity clarifies organizations and forces them to focus their energy on what they do best, while leveraging the resources of their ecosystem for the rest. Simplicity powers more informal connections between people, blurs boundaries, and enables insiders to get out and outsiders to get in. Finally, simplicity helps to scale efforts because together, people can strengthen and improve communities better than a single organization ever could.’

Usually I have some witty story or unique angle about the chapters in this book. This time I don’t want to muddy the waters. Just read the book.

Just picture what your organization could do if your organization worked in simple way that was almost indistinguishable from the community you are helping.

I am going to share my thoughts about the book "The Networked Nonprofit" by Beth Kanter and Allison Fine over 11 posts, this was part 7 (one for each chapter).  But rather than just tell you what the chapter is about, I am going to share what I learned from it, any reactions and extra thoughts that I would add.  However the big caution I have with this, is that I am just not as smart and experienced as Beth and Allison, so you should probably just buy the book.