Friday, June 8, 2012

Is the dog eating your content homework?

"The dog ate my homework." 
My Dad accidentally put it in his briefcase and took it to work." 
"I put it in the safe, but lost the combination." 
"We don't have time for a content strategy."
We all had our share of lame excuses for not doing our homework and now we are adapting those excuses to our work. We need to find a way to hold ourselves accountable and get past the excuses.

Have you ever read someone's homework, like a paper they wrote for school. And as you are reading you can just tell that they didn't have a plan. Some paragraphs seem out of order and there isn't a clear message. The facts and information is cobbled together as if someone has a checklist they are following on what has to be included.

Doing your content planning homework will pay off. Stop making excuses.

Looking for ideas on how to get started in your content planning? I have a collection of great links here: 

What are your excuses? Or what resource do you suggest for someone who is just starting with content planning?

NOTE: I really only created this post to use the adorable photo of the Leader Dog my family is training to be a seeing eye dog.