Tuesday, October 18, 2011

Enabling Program Staff to Become Digital Content Editors

So I have been busy writing a long blog post for NTEN and have neglected my own blog. So rather than write another post, I will just share a link to the blog post on NTEN.

A BIG THANKS to Debra Askanase (http://www.communityorganizer20.com), Jason Dobrolecki and John Oliver people for their help with this article! They read it for me and made it so much better. Thanks!

Here is what it covers:

Elements to enable digital editors:
  • Publish metrics (recognition, competition, feedback)
  • Establish structure and accountability
  • Remove barriers
  • Regular training and resources
  • Enable individuals while managing the brand
It’s important to note that the type of content an organization wants to publish should be identified by its communications department, and the process for gathering that content (which is what I write about below) should be developed in collaboration between the communications and technology departments.


No comments: