I decided to use my full midichlorians and force to prove my
expertise in Star Wars. I tried tweets, posts and jedi mind tricks to influence
my contacts to endorse my skills in Star Wars.
I had a few people play along and endorse me in Star Wars
just because I asked. A few of my contacts know that I am a big Star Wars fan
so they endorsed me. One person gave me a 3 question quiz to see if I was
qualified.
Star Wars is now my third most endorsed skill with 12,
Social Media with 16 and nonprofits with 31 beats it out.
But more interesting to me, was the reaction by many of my
colleagues. Many of them questioned my intentions and refused to endorse it. My
efforts to make it fun, get it retweeted and gather some muster were very
ineffective.
I think many people still respect the validity and
professionalism of the platform. I know I do. Having been laid off twice and
faced with unexpected job searches, LinkedIn was a resource of value beyond
question. My response, interview and job process was directly enhanced through
my LinkedIn network. I asked connections for recommendations to get my resume
looked at and considered, which really worked!
I hate to see something as valuable to me as LinkedIn “jump
the shark” so to say by reaching for the gamification buzz.
LinkedIn is not like other social networks. And in many ways
I would argue that it isn’t a social network. But LinkedIn recently launched
their new “endorsement” functionality. This allows you to list the skills you
are good at, then people can “endorse” that you are good at those skills.
First point – games are typically fun, LinkedIn isn’t. We
all saw R2-D2 and Chewbacca play chess right? Chess is a game and fun for many.
However, if you are in a situation where you have to let the “wookie” win, it
isn’t as fun.
LinkedIn should know that they are playing against
“wookie’s” like Facebook and Twitter. They should know to focus on what they do
best and leave the silly games to the others. LinkedIn should know what games
they can win and who their competitors are. Don’t pick a fight on someone
else’s turf.
There are numerous blog posts out there talking about the
sillyness of this functionality and how it may cheapen LinkedIn into a
popularity contest. I would not go that far at all, but it may dilute it.
My favorite article is the one by Debra (the comments are
the best part!):
My favorite comment comes from my friend, Peter Campbell (someone you should hire right now!)