SO what do you do?
I have presented a session about Enabling Program Staff to be Digital Editors a few times now, but want to share my thoughts in a 10 post series. So here I go.
Gradually shifting the culture is the key to enabling digital editors. This is not a quick win, but there are quick wins to be had.
Gradually Shift the Culture
2.Establish Structure and Accountability
4.Regular Training and Resources
5.Enable Individuals while Maintaining the Brand
A deliberate effort is needed to build the voice of your organization to support and impact your cause. And the first step is to have a plan, which is pretty much always true. The plan does not have to be a 200 line, detailed, gantt chart with pretty colors, load balanced, fully funded, leadership endorsed behemoth. It just has to be a plan that you will actually be able to act on. Don't create a plan bigger than your capacity.
Then pick a place and get started. Even though I numbered the steps above, you can go in whatever order your org needs. In fact, you may even need to add your own steps. I have had others indicate that they needed to consider some other steps like:
- Fixing all of the tech - make it easy to use the tools to update website, email, social media, etc.
- Get leadership support - either go direct and build a case with your leadership OR do some pilot efforts to show success, then keep getting those efforts approved. We learned the hard way that getting a strategy approved CAN be HARDER than getting a small pilot approved.
- Get some expertise or a partner - if your org lacks the expertise to get this rolling, then look for a volunteer, partner or vendor to help. Don't forget all of the awesome resources from communities like www.nten.org or sites like www.socialbrite.org, www.idealware.org or www.techsoup.org.
Anyway, I think you get the idea. Hope to talk to you in the next post where we jump into how to use metrics to enable program staff as digital editors. Thanks!