22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] - share!

I stumbled across, well actually not stumbled, I found this in my Google Reader. Anyway, do you really care how I found it?

Since I haven't had enough time to write, just share someone else's brilliance, right?

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]
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Mega monster or Many monsters? (Fully integrated or Best of Breed)

I don't think I can count the number of times that I have had a conversation about software that spirals into a conversation of "we need fully integrated" versus "need the best features." This is the conversation that I have always talked about as a single database (fully integrated software) versus best of breed. Best of Breed to me means you pick the best software for each of your distinct business areas then you work to integrate them or build connections to share data.

However, this conversation has always focused on the features of the software. This article from the NTEN:Change magazine has really got me thinking about it from a different perspective, a constituent data perspective.

Data is all the rage again now that APIs are common, visual dashboards run amuck, information rules and everyone needs more numbers to build those cool infographics that we all love (to hate) (but can't stop looking at).

Anyway, here is the thought:

You think through the different types of constituents you will track and interact with, how you will need to use the data and how interrelated they are.  Here is an image that they use to help describe this.

But dont take my word for it, Go read the article from NTEN and then be sure to subscribe to NTEN:Change, the visuals are striking, but I look at it for the articles. They are always fantastic. And if you are looking for a way to convince your CEO or executive staff about the value of tech, subscribe to NTEN:Change for them. They will wonder where the emails come from but they will thank you for the wonderful information.

Tech is not just for techies - a great training opportunity

Is your org struggling with technology? Don't wait for that techie in a shining code of armor. 

Here is a great opportunity from NTEN. I am excited to share it because I will be presenting one of the sessions. This is more than a training it is a chance to change your organization.

Now more than ever, nonprofit leaders must understand the potential technology has to help them meet their missions. They require effective ways to manage technology and lead others to use tools to their best organizational advantage.


The Technology Leadership Academy is a training program designed to help nonprofit leaders do just that.


Thanks to the generous support of Google and the Andrew W. Mellon Foundation, NTEN is able to offer the Technology Leadership Academy at no charge to qualifying organizations. You must apply for acceptance to the Academy. Participants will be selected based on the guidelines below and their commitment to full participation.

NTEN's Technology Leadership Academy Returns for 2012