Sometimes when I look at a website, read a status or check out an article and I think to myself wow, they have a lot to say but the really dont care about what we want to hear or what we care about.
For example, my blog was started for me to have a voice, think through some thoughts and just share some of my ideas. I am not looking to build up a huge following, become famous or tailor to what my audience wants (of course that assumes I have an audience at all). I write my blog posts so that I can process a thought from start to finish. By putting my thoughts into words online and publishing them publicly I am forcing myself to make a statement and allow people to react (whether that is bad or good reactions). Some of my posts people have actually enjoyed and shared. Others I enjoyed a lot and no one seemed to care.
The danger that I see here though is when this attitude or thought process crosses over to an organization, company or any other website that is driving toward a goal.
This blog is for fun and sharing, there is no mission to be met or sales to be made.
But when you are planning your website, social media, emails or whatever communication you are working on, is your thought process too focused on what you want to say? Well you might just be telling your audience that you dont care what they want to hear.
I'm just sayin.....