Friday, June 4, 2010
Social Media Comments Gone Wild! What to do?
Isnt that one of the bigger hesitations of orgs using social media? It is easy to think through what to do if the comments are just wrong, but what if the comments are bad but correct, just plain mean or pose a real risk?
I am a huge fan of the Air Force Blog Assessment chart! This is what we used to guide the discussion around how and when we should reply to comments on our social media sites. This visual worked great to allow non-tech staff to think through and understand all of the options. It also helped leadership to feel more comfortable with our ability to reply.
But what do you do when the same comments start to cross boundaries and exposure your participants, your members or your organization to real risk?
So in addition to the Air Force Blog Assessment we decided to create a comment escalation flow chart. This is intended to help our social media authors decide what action to take in addition to the reply. We wanted to have a documented process for our employees to use and to find a way to keep our Communications & Risk Management departments in the loop. So here is what we came up with. We are also working on documenting the actual steps they take but wanted a visual to make it understandable and simple.
What are your thoughts on this? Do you have similar things in place?
Here is why I decided to share this. Moderating comments may seem like just another task that has to be done by our authors. But in this particular pilot launch the authors are working with Teens. So when they take action on an inappropriate comment, they are actually working toward the goals of their program. By having a conversation with a program participant about responsible behavior online, they are reinforcing the program goal of strengthening self image and how you present yourself.