How to Write a Mission Statement That Doesn't Suck

This awesome video from Fast Company says a lot in just a few minutes.  I know I could not have said it better.

And I dont think this just applies to our mission statements.  I think you can use the ideas in this video to apply to a lot of the content, messaging and stories we write.  How many times have you written something that you think is great, only to have it edited so much that you cant even remember why you wrote it.

We try to appeal to too many audiences, make sure all of our bases are covered.  By covering all the bases, you are diluting the message.

Lets all try to be more concise and say what we mean, skip the buzz words and trying to say it all. Say what is important and end it.