Anyway here is the short 4 minute video I created. There really isnt any humor in it and the sound quality is sketchy. BUT I made it all with FREE software - Virtual Dub, CamStudio and Impress. Plus it only took me a few hours (I already had most of the content planned out in my head.) The harder part seemed to be fixing the file size, resisting coughs and uploading to YouTube. Any hoot, I stray off topic again.
And here is the supporting ideas behind it:
What could the YMCA web site look like?
If anything was possible what would you like to see on your YMCA web site?
Content – Information that is valuable enough for your audiences to crave your next update, visit on a regular basis and tell everyone they know about it.
Connection – Audiences feels real connection to mission, organization and each other.
Call to Action – Easily apparent what you want your audiences to do.
Conversion – Audiences act immediately in a way that you expected.
But what does that really look like?
The web site becomes an extension of the services offered by the YMCA. Members thrive on the added benefit, information, support and tools available that expand the value of belonging.
Volunteers flock to the site in an ever growing rate to participate and watch for opportunities to pitch in as well as learn from the tools available to them.
Donors feel a real connection and understand first hand where their money is going.
Collaborating community organizations look to the site to see how they can increase the impact and grow the community.
That is a lot of fluff talk, but is that what your web strategy is? Or is your web strategy focused on selling more memberships, advertising the discounts, displaying the program brochure or telling people what you want to say?
Starter aerobic class videos to make people more comfortable in knowing that it really is for beginners, so try it at home once.
Blogs with stories from current members, participants, community members and volunteers telling their story.
Blogs from the staff that break down the barrier of title and introduce the real person.
Member discussion boards that allow sharing and connecting, imagine finding a workout partner, an accountability person, ride share, references and more.
Fitness and health planning tool that incorporates meals, exercise, spiritual and mental activities with tips, resources, etc.
Content that is informative related to healthy lifestyles or families that can be reused on a members blog, facebook, web site or even just an email link.
E-Newsletters that are more than just announcements, they tell a story and show community impact.
Interactive e-learning courses that teach volunteer coaches, educate members of full YMCA services, reach young audiences with health tips, etc.
Board members get real time access to information, conversation and resources to share with community.
Online games that demonstrate the need for spirit, mind and body.